Search Engine Marketing
"Surveys show that over 85% of internet users find new Web sites by using search engines. Other surveys show that after email, search engines are the most popular activity on the Web."
A Web site is relatively useless if a web user cannot easily find it. For that reason, search engines and directories exist. Search engines are used to locate Web sites and other Internet resources.
Web sites are found by matching relevant keywords that are input by the user. Popular search engines/directories like Yahoo, Google, AltaVista, AOL and MSN all have different search processes. The methods they use to read information, in order to match it to keywords, varies significantly. The results that each engine returns on a given keyword search, can fluctuate from day to day.
Every day billions of people use search engines to find information on products and services needed for their home or business. Most turn to search engines by using keyword or keyword phrases to narrow their searches in these vast databases. These prospects need to find your Web site in order to see it. Search engines can sometimes return millions of results (sites) to browse through. Typically, the average user will not scan much further than 30 listings (approx. 3 pages) before moving on to the next search engine. That is why search engine ranking is so important.
e-traffik has both the knowledge and experience to optimize your Web site in order for it to consistently rank higher than your competitors. We offer this by providing you with six months of intense submissions and maintenance services. During this time we continually optimize and rank your site within the top thirty listings. This allows for the visibility needed to drive traffic to your site.
Search Engine Optimization is a highly skilled process and requires an extensive commitment of resources, including time and expertise. What is your Search Engine Optimization strategy? Since a top-ranked Web site can translate into thousands or millions of dollars per year it is imperative that you have an internet marketing strategy that incorporates Paid Search Engine Placement and Search Engine Optimization techniques. It is a fact that a top-ranked Web site can stand as a catalyst to measurable and sustained market share growth.
e-traffik has a team of experienced Internet marketing experts that will effectively develop, implement and manage all aspects of your search engine marketing needs. Allow us to work with your existing marketing manager or Web site developer to position your company at the top of search engine results.
Search Engine Optimization
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Professional Pay-Per-Click (PPC) Management Solutions
It's a Fact: Better Pay Per Click Management Increases Profit
We can streamline your accounts with Google, Yahoo and MSN, so you can enjoy savings now and for years to come. We have extensive experience in many different industries for optimizing pay per click campaigns and increasing ROI. These are the factors that set e-traffik apart from other pay per click managers:
The Quality Score Experts. We stay up to date with the latest quality score changes that can save you significant cost per click in your Google Adwords campaign.
No limits on numbers of keywords or ad groups. Beware of companies who offer low prices but limit the number of keywords or ad groups that you can have in your account. These are success limiting constraints that result in higher costs long-term. Our clients have no limits on the number of keywords or ad groups that we manage.
Click Fraud Monitoring and Detection. We monitor client campaigns for click fraud, and we have been successful in getting our clients a refund in cases where click fraud has been detected.
Precise attention to detail. If you're tired of showing up for the wrong keywords, misspelled ads, and landing pages that don't "land," then you need a pay-per-click management (PPC) firm who cares as much as you do.
Multiple sets of eyes on every campaign Each client's account undergoes daily maintenance with redundant measures to ensure proper functionality and increased ROI.
"Client Centered" customer service. When you become a client, you gain a partner that responds quickly to your needs and promotes a feedback loop to increase the effectiveness of your pay-per-click campaign.
No Outsourcing. While we understand the value of outsourcing for certain types of work, none of our pay per click management or maintenance is outsourced. All work is performed by qualified individuals located here at e-traffk, in the United States of America.
We increase your click-through rate, decrease your conversion costs, raise your position on the pages of the major search engines and increase your sales volume - all at the same time. We monitor your keywords for click fraud, install Google Analytics with conversion and multiple goal tracking, and we even monitor your server for uptime. We check your page load times and evaluate your shopping cart and lead forms for efficiency. We have more that 80 ways to lower costs, increase conversions and test for errors. Nobody else covers all these critical points for you when they manage your paid search campaign.
We work as your webmaster or with your webmaster to increase your conversion rates by using our proprietary methods gleaned from extensive real time testing in dozens of different markets. We know when to use short copy, long copy, what font sizes to use, what background colors convert best and dozens of other conversion boosters that can increase your conversion rates instantly.
Keyword Analysis $199
Target the wrong keywords and your online marketing dollars can be wasted. Some people obtain top positions in search engines and gain lots of traffic. Others do the same, but gain nothing or minimal results. Why? The first group spent a lot of time discovering what the right keywords are through competitive analysis and search term popularity research.
Basic Optimization $495
We optimize your home page and the top 5 subsections to make them more search engine friendly. Your visitors typically will not see any of our changes. Your site is submitted to all major search engines. Top positions are not guaranteed.
Optional Monthly Monitoring and Maintenance $75 Per Month
Compliments the Basic Optimization package by providing ongoing monthly ranking reports and submissions. Positions are monitored continuously. Dropped pages are optimized and resubmitted.
10-Keyword Pack $2,500
Includes keyword analysis for 15+ keywords, including basic site optimization and creation of special entry pages for 10 keywords or keyword phrases, 6-month campaign covering all major search engines. Includes monthly ranking reports showing your your positioning in the top search engines.
20-Keyword Pack $3,500
Includes keyword analysis for 25+ keywords, including basic site optimization and creation of special entry pages for 20 keywords or keyword phrases, 6-month campaign covering all major search engines. Includes monthly ranking reports showing your your positioning in the top search engines
Optional Monthly Monitoring and Maintenance $99
This is a monthly maintenance program designed to maintain your positions gained with the major search engines after your 6-month campaign ends. Monthly ranking reports are provided. Positions are monitored continuously. Dropped pages are optimized and resubmitted.
