OVERTURE®

Overture® is the pioneer in paid search engine marketing. Overture® was recently purchased by Yahoo!, Inc. and is arguably the most important paid search engine marketing solution. Overture® offers businesses several opportunities to generate quality search engine traffic, including Precision Match, Content Match and the newly launched Local Match. Unlike Precision and Content Match, Overture's® Local Match allows small businesses with a strictly local or regional geographical market to place keyword advertisements that are only shown in the specific locals or regions chosen by the business advertiser.

Overture® Precision Match: Allows businesses to bid-for-placement on sponsored search results across the Web. Control your position by the amount you bid on keywords. Set your own price-per-click and pay only when a customer clicks through to your site. Advertising in Overture's® Premium Listings™ (the top three positions for a search term) enables businesses to appear on more search sites and reach 80% of active Internet users, while Classic Listings reach only 40% of users. According to Nielsen/NetRatings (2002) the Overture® Network receives over 170-million highly targeted sales leads each month. Overture® Precision Match allows businesses to tap into searches occurring in your industry by placing your site directly in front of customers searching for what you're selling.

Top Overture® Precision Match listings appear on Yahoo!, MSN, AltaVista, InfoSpace, CNN, Excite, Go2Net, Juno, Netzero, Sympatico.ca, Dogpile, Metacrawler, We Crawler, AlltheWeb and Microsoft Internet Explorer, among others.

Receive the highest return on investment by advertising with Overture® Precision Match™.

• Advertise only to customers who are already interested in your products or services
• Pay only when users click through to your Web site
• Choose a maximum cost-per-click

With Overture® Precision Match, businesses set the price they're willing to pay for each customer who clicks on the chosen listing. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the interested customers who actually click through to your site.

While Overture® Precision Match is an incredible opportunity for businesses to increase market share, management and maintenance of the program is tedious, complex and cost-prohibitive. The good news is that e-traffik has a team of search marketing professionals that will develop, implement and manage all components of your businesses Overture® Precision Match paid search engine marketing program.

Overture Content Match: Content Match helps businesses get more targeted customers on a pay-per-click basis by displaying listings alongside articles, product reviews and other information on sites like Yahoo!, MSN, CNN and ESPN. This Overture® product complements Precision Match™ while offering separate pricing for maximum control of return-on-investment.

Advantages of Overture's® Content Match:

• It is the only product offering access to the content of selectively chosen, high-quality partners, including Yahoo!, MSN, ESPN and CNN
• Precision Match advertisers can repurpose existing listings, while bidding separately and independently tracking results through our proprietary tools, providing more insight into performance and greater control of investment
• A select number of listings is displayed to targeted users, increasing visibility

Overture Local Match: Allows businesses to precisely target customers near the business location or within the business service area. Increase foot traffic or telephone inquiries by connecting with prospects that prefer to research online, but purchase offline with a local provider.

For more information on how e-traffik can help your business increase market share through Overture® Precision Match or any of the additional paid search-engine marketing programs, please call 727-560-8258.

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