GOOGLE ADWORDS

Google™ Adwords is a paid search engine marketing product that allows businesses to reach people when they are actively looking for information about particular products and services online. Google™ Adwords allows businesses to bid-for-placement on search queries (keywords) that specifically or broadly relate to a particular product or service of a business or Web site (see above) - in turn, advertisements are shown to potential customers that relate to that search query / product or service.

Similar to other paid search engine marketing programs, Google™ Adwords uses a cost-per-click pricing model, which means that businesses are only charged for performance - in this case - a click. Many important factors go into whether or not a potential customer will click on a particular advertisement, including how well-written the advertisement is, the amount bid (cost-per-click) on each keyword listing, and the overall quality of the listing.

Google™ is the #1 search engine in the world. According to a recent Media Metrix (2003) study, the Google™ Network reaches more than 80% of Internet users. The Google™ Network includes syndication relationships with premier search engines, including AOL, Netscape, Lycos, AskJeeves, Earthlink, Compuserve, NewYorkTimes.com, Shopping.com and AT&T Worldnet, among others. What this means for a business is that by advertising on Google™ Adwords you are placing your products or services in front of up to 80% of all Internet users.

The good news is that e-traffik has a team of search marketing professionals that will develop, implement, and manage all components of your Google™ Adwords paid search engine marketing program. For more information on how e-traffik can help your business increase market share through Google™ Adwords or any of the additional paid search engine marketing programs, please call 727-560-8258.

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